Channel Management Excellence:
Drive role clarity through language, management inspection and day-to-day activity support.
Role clarity is easy to talk about and difficult to achieve!
Unfortunately in today’s evolving channel management environment, depending on HR to drive role clarity is a misplaced expectation. Those in-role, those managing the role, and those supporting the role need to understand – in simple, activity-based, result-oriented language what the company expects of them from an accountability perspective.
Role clarity is about language; it’s about line management inspection; and it’s about day-to-day activity support.