Sell and Coach with Emotional Intelligence
People buy from people they know, like, and trust. However, that requires selling with Emotional Intelligence – the ability to understand others’ emotions while simultaneously understanding and managing your own disruptive emotional responses.
Emotional Intelligence (EQ) is core to everything we do at EQ Selling™ – from the way we engage with our customers to the skills we teach. Our goal is to teach your teams learn how to become known, liked and trusted by their customers and partners so that they, in turn, choose to do more business with you.
Equalize Sales Performance Factors
Much like a sound engineer equalizes (EQ) or balances the various input sources and sound frequencies to make a band sound perfect in a particular venue, EQ Selling™ helps you adjust and balance your sales performance levers in just the right way for your unique selling and partnering environment.
Our goal is to help you overcome your unique performance inhibitors and achieve performance excellence in every selling and partnering engagement by providing you just the right amount of role and process clarity, role-based skills training, and help in creating a coaching culture.
Why We Do What We Do
While sound engineers have used the concept of EQ (equalize) since 1920 and psychologists have used the concept of EQ (emotional intelligence) since 1990, John Rudow elevated EQ to new heights in 2006; finding the power of where these two concepts of EQ intersect in the world of sales and partnering performance improvement, John created the original edition of EQ Selling™.
But … why do we do it?
We want to have a genuine, long-lasting impact on the individuals and organizations we work with. We want to help create sales and partnering organizations that develop consistent high-performers and next-generation managers who drive self-sustaining, continuous performance improvement.
Our Mission
Our mission is to empower your partnering and sales teams to maximize their performance and drive meaningful results for your organization through long-term, sustainable behavior change.
We want every organization we work with to experience continuous, self-perpetuating progress that drives increased earnings long after our engagement is over.
Our Beliefs
Traditional classroom training doesn’t work anymore. We believe there is a better, more effective, more impactful way that stretches beyond the traditional training model, engages the frontline manager as a key enabler, and fully supports how the members of your team learn and develop new skill habits
By making our emotional intelligence-based content more consumable and enabling the front-line manager to coach and drive the desired skills, we believe managers can be fully equipped to drive increased skill performance levels in existing team members and then independently drive increased skill performance levels in new team members as they join the team.
Our Mission
Our mission is to empower your partnering and sales teams to maximize their performance and drive meaningful results for your organization through long-term, sustainable behavior change.
We want every organization we work with to experience continuous, self-perpetuating progress that drives increased earnings long after our engagement is over.
Our Beliefs
Traditional classroom training doesn’t work anymore. We believe there is a better, more effective, more impactful way that stretches beyond the traditional training model, engages the frontline manager as a key enabler, and fully supports how the members of your team learn and develop new skill habits.
By making our emotional intelligence-based content more consumable and enabling the front-line manager to coach and drive the desired skills, we believe managers can be fully equipped to drive increased skill performance levels in existing team members and then independently drive increased skill performance levels in new team members as they join the team.
Complex Made Simple
Accelerating Hindsight Through Experience
We’ll help you simplify the path to excellence. All of our team members have 15–20 years of experience, and are still active in the world of complex sales and partnering. We’ve been there and done that, so we can help you gain 20/20 insight without needing it to be hindsight.
Building the Fundamentals
Fundamentals still matter. We understand just how complex the selling and partnering environment is and that unfortunately, there is a vacuum in sales and partnering skills basics. Which is why we prioritize building the fundamentals in conjunction with our complex-made-simple coaching.
Making Concepts Accessible & Understandable
We strive in every piece of content and every concept we teach to break things down into their simplest form, strip away the complexity, remove the fancy, meaningless “fluff” and get to the heart of what you need for excellence. And we put it all in words and language that those of us who grew up in field roles will recognize.