About The Rudow Group
We are a training and consulting company specializing in helping technology companies maximize their direct and channel sales performance.
Make the Complex Simple
The Rudow Group, Inc. is passionate about helping organizations improve their direct sales, channel sales, and sales leadership performance. Our deep experience and ability to make the complex simple results in projects that are refreshing, effective, and highly valuable to our clients. We deliver high quality content and services that enable our clients to improve their sales performance and simplify their businesses.
Who we are
There are no “silver bullets” to sales performance challenges. It takes hard work, an honest self-assessment of your operation, and patience to develop or refine the appropriate behavioral skills missing in so many sales people today. Many organizations have over-complicated their sales operations, making it much harder for sales people to succeed. Our projects help remove the clutter that is slowing down your success and instead focus on the core elements that maximize performance.
We are an organization looking to make a difference in the lives of our clients without creating large, complex and costly projects. We develop deep, long-term relationships with our clients to create lasting business impact. And we know that effectively improving performance is deeply tied to both “cultural fit” and a mutually agreed approach.
We don’t advertise and we don’t cold call. We rely primarily on referrals and references to grow our business. Whether you are here because you have worked with us before, heard one of our principles speak, read one of our blog posts, or been referred directly from a colleague, we look forward to speaking with you if you are interested in our services.
We look forward to earning the right to call you a client!
We founded our organization on three basic principles and continue to operate with these as our guiding principles.
President and FounderJohn Rudow, a 30-year veteran in high-technology management, sales, pre-sales, consulting, training and readiness, has worked with Microsoft, Informatica, Cisco, Infor and many other technology organizations to improve their business efficiency and sales effectiveness.
Prior to founding his own company, John worked at a premier sales training organization where he was responsible for the Strategic Accounts Business Unit managing the sales, delivery and account management for some of their largest clients. Additionally, John was instrumental in architecting training and effectiveness programs around skills assessments, channel management, sales management, and business planning.
Previously, John worked in sales and sales management positions for Onyx Software. He was responsible for helping drive company growth from 2 million in 1996 to more than 120 million in 2000. John’s personal sales achievements gained him recognition as one of the top-performers for six consecutive years. He also headed the company’s sales training and development efforts. Prior to Onyx Software, John worked for Epicor (Platinum Software) and for Dun & Bradstreet Software (Management Science America), where he held both individual contributor and management roles in account management, consulting, implementation, pre-sales, sales and marketing.
John received a Bachelor’s of Science Degree with a major in Computer Science and a minor in Business Administration from Arizona State University in 1986.
Consultants and Instructors
Instructor and ConsultantDavid brings more than 30 years experience in application software, sales management, and business ownership He currently operates four small businesses as the majority owner and managing partner.
Prior to small business ownership, David was a Sales Director for SAS software for the telecommunications and entertainment sectors in Denver. He also served as Director of Pre-Sales and Sales Operations at Rearden Commerce and Apropos Technology. David was also at The Complex Sale, as a Principal. David consulted with several significant customers and rolled out training programs to improve message development and delivery. David also consulted with strategic marketing departments on message develop for field readiness on new product releases.
In order to help establish the Texas Region and the Dallas office, David joined SAP America in 1993 and was the number one revenue producing pre-sales person for SAP America in 1995. He helped establish SAP Public Sector, a separate company specializing in public sector sales opportunities and served in the development and training of new pre-sales individuals and the creation of marketing strategies for this organization. In addition to ERP vendors, David has also worked in the area of internet-based electronic commerce in the role of both pre-sales and market strategy.
Prior to his work with SAP, David joined MSA in 1987 as a pre-sales consultant for the materials management applications. He was the number one revenue producing product representative for Dun & Bradstreet Software (MSAs successor) in 1991. In 1992, David was promoted into management responsible for a nine state region and for the training, development and overall management of the regions pre-sales staff.
David started his career at the City of Lubbock, as a buyer where he evaluated and implemented financial and materials management software. David oversaw the implementation of the purchasing, inventory and work order applications for the warehousing and city departments.
Instructor and Consultant - APACHenry has 25 years of experience working with several multinationals in the US and Asia. His experience in Sales Management combined with his business experience working with government, multinational, sales partners and SMB clients across Asia.
Henry’s seventeen-year career with Microsoft included a variety of roles ranging from Enterprise Sales, Partner Group Sales Director, Senior Director for Corporate Accounts Sales in Singapore, Business Management and Operations for Sales Business Unit for Greater China Region based in Beijing, China, Senior Director for Asia Timezone Corporate Accounts Sales (APAC, GCR, India, Japan) and Senior Director for Customer Services and Consumer Technical Support for APAC, GCR, India). During his last 10 years at Microsoft, Henry’s passion for people development drove him towards being certified as an Executive Coach by Results Coaching Institute.
Since 2012, Henry has been coaching senior/ mid-level executives and facilitating sales, management and leadership workshops across Asia Pacific. He focuses his energy and time working with clients to deliver breakthrough fiscal year results through greater accountability and working on culture transformation as a key strategy to deliver their results in three to five years.
Complete List of Consultants and Instructors
“Jasmine has a ton of potential but is really struggling to close deals as a direct sales rep. I think she would be better suited in a Channel Management role.”
“Roberto, one of our best Customer Success Managers, really wants to move into a sales role but…read more
“I am dumbfounded! It’s the last two weeks of our quarter and the email I just sent to the partner sales rep running the largest deal of the quarter generated an out-of-office response saying she’s on holiday for the next 10 days! How can she think it’s OK to take...read more
I’m a bit suspicious when I hear this kind of complaint from a Channel Manager because it’s often just a veiled attempt to portray the Channel Manager as indispensable and indicate no revenue would happen without them. More importantly it...read more