Role clarity is easy to talk about and difficult to achieve!

Unfortunately in today’s evolving sales (direct and channel) environment, depending on HR to drive role clarity is a misplaced expectation. Those in-role, those managing the role, and those supporting the role need to understand – in simple, activity-based, result-oriented language what the company expects of them from an accountability perspective.

Role clarity is about language; it’s about line management inspection; and it’s about day-to-day activity support.