EQ Selling™

Your Managers Don’t Need

More Pressure.

They Need a Playbook.

Free 5-Minute Coaching Video Series for

SaaS & B2B Sales Leaders

No fluff. No logins. Just actionable tools your managers can use today.

Watch Each Video

Implement Actionable Strategies and Skyrocket Your Revenue

Fast-Track Sales Growth

Why Tailored Coaching

Outperforms Every Time

Fast-Track Sales Growth

The Power of

Direction

Fast-Track Sales Growth

The Power of

Teaching

Fast-Track Sales Growth

The Power of

Questions

Fast-Track Sales Growth

The Power of

Mentorship

The Problem Most Sales Orgs Ignore 

 You’ve got aggressive revenue targets, but your managers are stuck operating without the training or structure to coach effectively. Reps plateau. Deals stall. Teams operate reactively. 

 The coaching gap is real—and it’s costing you. 

Are you asking yourself these questions? 

What You’ll Learn in This Series

 

This isn’t theory. These short, high-impact videos give your frontline managers practical ways to:

    • Coach based on real-world performance signals
    • Improve win rates with stronger, more consistent execution
    • Guide reps with context, not guesswork
    • Lead with confidence, even under pressure

Each video is five minutes or less and is designed for fast-paced B2B sales environments.

What Sales Leaders Are Saying About EQ Selling™

Why This Works

 

EQ Selling™ is a sales-performance improvement framework—not a one-off training.

For B2B technology companies with complex direct or partner sales models, it delivers measurable growth by helping managers:

    • Build coaching habits that stick
    • Increase win rates and deal velocity
    • Drive long-term performance through structured development

Unlike traditional training, our system builds coaching into everyday work, ensuring consistent execution, real behavior change, and scalable success.

John Rudow EQ Selling

John Rudow

Fast-Track Sales: Outsell & Outperform in 5 Minutes is led by John Rudow, President and CEO of EQ Selling™.

In the highly competitive, ever-changing software market, I’ve walked in your shoes. Over 35 years, I’ve navigated the challenges and celebrated the triumphs. I’ve felt the pressure of leading a sales team full of promise yet struggling to meet targets. I’ve been the salesperson, the leader, the strategist, and the solution seeker.

We’ve partnered with tech giants like Microsoft, Cisco, Informatica, Okta, and many more, driving monumental shifts in their sales trajectories and ushering in transformative change.

Technology companies all over the world have adopted the EQ Selling™ methodology. Our team has trained 10,500 Sales and Channel Partner Management Professionals, influencing over $45 billion in sales revenue.

John and his team at EQ Selling™ have moved beyond outdated classroom tactics, embracing an emotionally intelligent approach. They equip sales and channel partner managers to inspire lasting behavior change and achieve peak performance.

Built for the Realities of SaaS and Complex Sales

Buyers are well-researched but risk-averse.

Your product evolves weekly.

And your managers are expected to lead without the tools to do it.

This coaching framework meets your team where they are and helps them grow from there.

Start Fast. Coach Smarter. Grow Stronger.

You’re one form away from giving your managers the confidence and structure to lead more effectively, starting this week.

No commitment. Just proven tools that work.