Creating Partnership Business Plans

With John Rudow & Toni Kent
 

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Episode Summary

This episode discusses the concept of a partnership business plan and its importance in partnership management.

The hosts, Toni and John, emphasize the need for effective planning and collaboration between software companies and their partners. They highlight the three levels at which a partnership business plan should operate: strategic, operational, and execution levels.

The hosts stress the significance of translating internal metrics and goals into workable plans within the partnership context. They encourage a collaborative approach where both parties contribute to setting goals and determining the potential outcomes of their initiatives.

The conversation concludes with a call for community engagement, seeking input on successful strategies for creating partnership business plans and understanding partners’ preferences regarding these plans.

Key Topics Covered:

• Introduction to the Partnership Path podcast

• Importance of a partnership business plan

• Translating internal requirements into partnership plans

• Three levels of a partnership business plan: strategic, operational, and execution

• Collaborative goal-setting and planning with partners

• Engaging the community for feedback and partner perspectives

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Beyond just a podcast, EQ Selling™ is a community. Engage with fellow listeners, share your experiences, and get feedback on your challenges. Together, we grow and elevate our careers.

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Meet Your Hosts

John Rudow

With 35 years in the industry, John Rudow identified a need for community among partner managers. He founded EQ Selling™ to bridge this gap, fostering global collaboration and growth. John is dedicated in his commitment to building a global professional community.

Toni Kent

Meet Toni Kent, your host on The Partnership Path Podcast. With a background as a former Microsoft Partner Account Manager and an alumnus of the EQ Selling™ Thru Channels program, Toni brings a wealth of experience to each episode.

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